Gathers, analyses and interprets information about the strengths and weaknesses of a company’s competitors. Involves understanding market trends, identifying opportunities and threats, and using data-driven insights to make informed business decisions.

Works effectively with colleagues from different disciplines or areas of expertise to achieve a common goal.

Uses a structured process of ideation, prototyping, and testing to create innovative solutions that meet user needs and drive business value.

Manages and optimises design processes, workflows and systems, enabling the Design team and other functions to work efficiently together to deliver user-centric experiences.

Gathers, analyses and interprets data to gain insights about user needs, preferences and behaviours. Measures and manages organisation data, identifying methodological best practices and conducting statistical analyses.

Acquires, allocates and manages resources in the most efficient and effective manner.

Communicates information, tailored to a specific audience, with a compelling narrative.

Utilises specific software applications and platforms commonly used in the design process (e.g., Figma, Sketch, Miro) to create mocks and high-fidelity designs.

Conceptualises, projects and makes enhancement of the user's interaction and engagement with an IT product and/or service based on a robust analysis and understanding of the product and/or service's performance vis-a-vis the user's desired experience and outcomes.​

Develops a comprehensive plan and vision for delivering an optimal user experience that aligns with business goals and user needs.

Builds interfaces in software or computerised devices, focusing on looks or style.​

Creates an understanding of user behaviours, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.